Systems4Silicon specialises in wireless communication technology and provide design services for electronic engineering and communication systems.
We were engaged by Freshleaf Media who were overseeing an overhaul of the client’s website. They explained that the client was looking to modernise its website and were keen to develop some of their online branding to be a more unique representation of themselves, thereby giving them a distinct identity in their marketplace. We were asked to implement a visual styling strategy across the website which included the development of web banners and icons to create a unique, contemporary, and professional impact.
This was a challenging brief in that the client wanted to use imagery which conveyed a quite technical, complex range of services. As the client’s target market is specifically engineers, the imagery created needed to be technically correct whilst still delivering visual impact and distinctiveness to their target market.
We created bespoke illustrations for the client’s main title page as well as their two main service pages and developed a styled set of icons to bring a more distinct visual identity to the client’s various product offerings.
By introducing a range of colours into the colour palette we enabled segregation between the client's different product offerings, helping to direct users to the main Systems4Silicon service solutions.
This also created the opportunity to leverage off this further down the line in developing marketing collateral that makes a recognisable distinction between the different products on offer.
"We needed graphical concepts for this project that were detailed and technically accurate but also visually appealing. Creating visuals for technical websites can be challenging but Applebee Creative rose to the challenge beautifully and were great to work with.”
- Katie Theisinger - General Manager,
Freshleaf Media Ltd on behalf of Systems4Silicon