Rowing Australia

The client

Rowing Australia is the body representing the sport of rowing at the national level. It holds an ambitious vision for Australia to be the world’s number one rowing nation and for rowing to be Australia’s leading Olympic sport.

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The brief

We first began working with Rowing Australia 12 years ago after successfully pitching for a redesign of their logo.
We have continued to provide design services to them since and 5 years ago were retained as their sole provider of graphic design services.

The last 3 years have seen a rapid expansion in Rowing Australia’s growth and brand presence with their emphasis on ‘Campaign Number One’, a concerted push to become the world’s leading rowing nation.

This has brought with it a need to produce a much larger volume of marketing collateral across many more mediums sometimes at very short notice, while retaining a consistent and compelling brand presence along the way.

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What we have delivered

One of the first things we did to meet the demands of such a rapid expansion was to produce comprehensive brand and style guidelines in order to ensure that brand value would not be diluted by presenting an inconsistent visual presence across the many and varied new marketing initiatives.

Additionally we have ensured that we have been very accessible to the client due to the urgency that can surround some of the marketing releases especially in what is often an event dominated industry.

Since 2013 we have provided branding and design support for Rowing Australia’s hosting of the Sydney International Rowing Regatta which has required a large volume of print and web graphics across it’s many promotional and operational materials.

It has also been important to remain fluid and adaptable as Rowing Australia has targeted new platforms and approaches in order to reach a larger and younger audience. A large component of our work has been to provide graphics for use across the many different web and social media platforms.

Rowing Australia continues to go from strength to strength and we are proud to have been able to support them in their journey over recent years.

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What the client says

"Applebee Creative has been the exclusive graphic design service provider to Rowing Australia for the past five years. We find their services to be professional, timely and cost efficient. Customer service is a real strong point for this business. They always go above and beyond to ensure we have a range of creative executions to choose from, on time and within budget. They also ensure that the time difference between the UK and Australia is never an issue, by either being available during our trading hours or having a local contact we can utilise for emergencies.
We would recommend Applebee Creative to any business requiring graphic design.”

- Katherine Savage - Chief Commercial Officer, Rowing Australia