Humphries Kirk is an established law firm with branches across Dorset and can trace its’ roots back 300 years. They pride themselves on their relationship with their clients and offer a modern approach with old fashioned values.
We were initially engaged by CW Marketing to design a template to be used to unify HK’s publication adverts and provide branding consistency.
The relationship developed further as HK sought to extend this consistent brand presence and we were instructed to begin to implement it across all their marketing collateral including stationery, flyers, posters, brochures, banners and many more.
Using the template created for the publication adverts, we built on this to provide a framework for use across all marketing collateral. Introducing the design element of colour blocks gave us the opportunity to implement a visual continuity across the product range and ensure a consistent look and feel across the various marketing mediums employed.
The result has been an increasingly strong brand presence as each new piece of marketing collateral has been developed to the same brand guidelines and thus reinforced the overall impact and resonance of the brand.
Developing a lettermark consisting of the client’s initials in a square has also provided a branding asset which can be easily utilised across all shapes and sizes of collateral while providing a distinctive and recognizable identifier.
Additionally, through a focus on family themed imagery in the marketing collateral, we have been able to demonstrate HK’s accessibility, their desire to help, and their focus on the well being of their clients.
We continue to enjoy a creative relationship with CW and HK, providing design and creative input into their various marketing initiatives.
"Gill and the team are a fantastic part of the Humphries Kirk marketing team. They have done a great job of updating the look and feel of our brand, and encompassing our strapline, ‘For life in all its colours’, across all of our collateral. Nothing is ever too much trouble and work is always delivered to a consistently high standard.”
- Katharine Jones - Humphries Kirk